Business Strategy in Corporate Giftware industry (PEST Analysis) Essay

Business Strategy in Corporate Giftware industry (PEST Analysis) - Essay Example Corporate giftware is an industry, which caters to almost all the industries across the board, in varying degrees. Sponsoring sports and other events, organizing hospitality events also form part of the corporate gift industry. The profitability of any industry, in general, depends upon five environmental factors enlisted by Porter as: ï‚ § Buyers'/Consumers' power: This is the power of industry’s buyers to secure discounts or negotiate added value to products. The consumer profile of Corporate gifts presents a two-dimensional picture. Personalized Corporate gifts are procured by different companies like Intel, Microsoft, Tesco, Asda, Starbucks, Pepsi, Virgin Airways etc. from the companies which are in the business of personalizing the promotional merchandise. This merchandise is then given away to the corporate clients, general customers, students, sales agents, company executives etc or on occasions like employee appreciation, retirement or special recognition etc. Therefore the actual buying power lies in the hands of companies which get such merchandise prepared with their logos/ messages. But to a certain extent, the ‘power’ is also exercised by the stakeholders, who are the end point receivers of such gifts. The power depends on buyer concentration, information and switching costs. The desires and tastes of stakeholder also keep on changing with times and they expect their companies to give away items which are in tune with the times.

Natural Environment and the Urban Centres Essay

Natural Environment and the Urban Centres - Essay Example Sao Paulo was not a highly developed and industrialised city with a population of 65,000 in 1890 compared to Rio de Janiero of almost half a million. With the development of manufacturing enterprise in Sao Paulo, the population increased by 240, 000 in 1900s because of immigration. Sao Paulo constantly evolves into a productive city, which becomes the centre of manufacturing business that is the source of Brazil’s total industrial product. The Metropolitan of Sao Paulo has population of 16.4 million that implies of the need to extend the area from the centre, which accounts for 8,051 km (Cohen, 2006, p.38). Thus, as the population grows, the there is the larger need for space or area to accommodate residents. Cohen (2006) indicates that adjacent to the development is the transformation of the physical and social structure of a city. The attraction of huge investments to construct airports, manufacturing plants, and wide office space transferred to ‘urban fringe.’ The urban centre of Sao Paulo became the command area that dispersed in the regional or global operation, for example, telecommunications, law office, banking, information services, and management.Due to the development in Sao Paulo, it faces many environmental and ecological concerns such as sanitation, traffic congestion, and pollution. These signs are the effects of urban sprawl.   Pohanka (2004, p.242) defines urban sprawl as the ratio of agricultural lands converted to residential areas to shelter the growing population.