Ida B. Wells-Barnett and Mary Mcleod Bethune essays

Ida B. Wells-Barnett and Mary Mcleod Bethune essays Contrast the careers of Ida B. Wells-Barnett Both women were fighting in different ways for justice. Mary McLeod Bethune was an educator, organizer, and political activist and organized groups to support black women and children. She believed that education was the road to progress. She organized the first African American girls school in Daytona Beach, Florida. She led blacks to register to vote as well as founded and joined organizations and associations such as the Florida Fellowship of Colored Women, National Association of Colored Women, National Council of Negro Women and so many more. She focused on educating the black community especially women and helping them to rise above the oppression. Ida B. Wells-Barnett focused her fight for justice in another area. She was a big anti-lynching crusader. She challenged the Jim Crow Laws in Tennessee, wrote newspaper articles criticizing the educational resources available to African American children, and in 1892 after three of her friends were lynched she began her anti-lynching crusade. She wrote articles against lynching which caused for her office at the newspaper to be destroyed. However, this did not stop her she continued writing articles at the New York Age, lectured and organized anti-lynching societies, and traveled great distances to speak out against lynching. However, even though both women were fighting for justice they were still hindered by the social limitations of sexism and racism, by the continual division of women/men and blacks/whites. In the writings of bell hooks, she emphasizes that feminism, racism, and sexism are always going to over lap one another and that you cannot separate these battles. In the introduction of Killing Rage, she talks about how women are not listened to when it comes to talking about race and how that topic of conversation is considered to be a mans turf. This is ver ...

How to Find a College Off-Campus Apartment

How to Find a College Off-Campus Apartment You may be exploring the idea of living off-campus because you want to or because you need to. By following these tips, you can make sure youre making the most of your search and considering all of the factors that will effect your new life away from campus. Figure out Your Finances Knowing how much you can afford to pay, and whether or not living off-campus will be cheaper than living on-campus, is perhaps the most crucial information you need to know. Make sure youve thought about the following: Where will my money come from? Will I pay my rent from student loans? A job?Do I have enough cash up front to be able to pay a deposit and (possibly) first and last months rent?What will it cost me to commute? Park on campus? Buy my own food? Do I need to keep my on-campus meal plan?How much will my utilities cost?How much can I afford for rent? Start Looking at Listings Once youve figured out how to pay for your apartment, and what your budget is, you can start looking. Often times, your on-campus housing office has information about off-campus apartments. Landlords will provide information to your school because they know students are interested in learning about off-campus rentals. Ask your friends if they know of anyone who will be leaving their apartments, and where the good places are to live. Explore joining a fraternity or sorority if its appealing to you; Greek organizations frequently have off-campus houses that their members can live in. Keep in Mind What a Year Means To you, a year may be from August to August, since thats when your academic year begins. To your landlord, however, it may mean January to January  or even June to June. Before you sign any lease, think through where youll be over the next 12 months. If your lease starts this fall, will you indeed still be in the area next summer (when youll have to make rent payments regardless)? If your lease starts this June, will you indeed be around enough during the summer to justify what youll pay in rent? Set Yourself Up to Still Be Connected to Campus You may be excited now about not having to be on campus all of the time. But as life in your off-campus apartment progresses next year, you may find yourself more and more removed from the everyday on-campus happenings you took for granted. Make sure you are involved in at least one or two clubs, organizations, etc. so that you dont begin to drift too far away from your campus community. You may end up feeling isolated and stressed if you dont maintain your ties. Dont Overlook the Safety Factor Life as a college student often runs on a pretty unusual schedule. You may be used to staying at the library until 11:00 p.m., going grocery shopping at all hours of the night, and not thinking twice about the front door of your hall being propped open. However, the context for all of these factors shifts dramatically if youre off campus. Will you still feel safe leaving the library late at night if you have to walk, alone, to a quiet apartment with no one around? Keeping these important factors in mind will help in making sure your off-campus apartment is all you wanted and more.

An effective business plan Essay Example | Topics and Well Written Essays - 3250 words

An effective business plan - Essay Example In order to attract a wide variety of customers, it is vital to have an image of the cars that are to be hired. In this fast globalising environment, the cars that need hiring are personal that are capable of running for many miles. These include personal cars that can accommodate a fairly large amount of individuals. Nowadays, individuals are keen on having the fun day out while visiting different areas. Having a car hire service that can address these needs is fundamental in the business’s growth. It is vital to understand their needs so as to have the right car to provide the customer (Barringer 2008).The sort of cars  Many young couples are interested in cars that are out for their interests. This means that; they want cars that are trendy and lavish to match the new lifestyle (Barringer 2008). The common vehicle models from popular vehicle industries are the right cars for the job. This is if they want cars for pleasure. In the event they need cars that are for business , there are also a variety of them around to fulfil this desire. The price of hiring these cars might range depending on the make and model of the car.The different assortment of cars may offer customers a variety to choose from, and their availability may make the business a top choice among clients. Everyone, in this day and age, wants to be affiliated with a posh lifestyle. To address this desire, cars that are cheap, but look desirable and lavish, are likely to be present. (Barringer 2008).... Having a car hire service that can address these needs is fundamental in the business’s growth. It is vital to understand their needs so as to have the right car to provide the customer (Barringer 2008). The sort of cars Many young couples are interested in cars that are out for their interests. This means that; they want cars that are trendy and lavish to match the new lifestyle (Barringer 2008). The common vehicle models from popular vehicle industries are the right cars for the job. This is if they want cars for pleasure. In the event they need cars that are for business, there are also a variety of them around to fulfil this desire. The price of hiring these cars might range depending on the make and model of the car. The different assortment of cars may offer customers a variety to choose from, and their availability may make the business a top choice among clients. Everyone, in this day and age, wants to be affiliated with a posh lifestyle. To address this desire, cars t hat are cheap, but look desirable and lavish, are likely to be present. They all serve the same purpose, and the customer ends up feeling gratified with the selection they have made. Toyota’s Premio is an example that might serve this purpose. However, having a variety of the Toyota product is an exceptional idea, especially for customers who want bigger cars for their activities (Barringer 2008). The rates to be charged The rates of hiring the cars are likely to range. This is because not all the cars are the same. The power most of the cars exhibit may set these cars and the rates apart from each other. The rates at which the Mercedes and Toyota models in the business go for cannot be the same. The presence of these varieties of cars presents the clients and customers with

Quantifying the properties of various types of Megayacht fillers Literature review

Quantifying the properties of various types of Megayacht fillers - Literature review Example Any marine equipment requires strong and durable surface finishing that would enable it last longer in terms of body maintenance. There are several fillers found in the market, but the big question that remains unanswered is their sustainability in the market. Your boat is not only under threat from the components; damage can occur as a result of abrasion, collision and other mechanical damage. Fillers can be applicable in minute repairs and choosing the right one for the task is very necessary in case the result is meant to last at the end of it all. Fillers are normally available with several characteristics that are specific to how they will be applied. Fillers are available in a wide variety. There are new releases on a daily occasion which draws attention as to which should be the appropriate one for use. According to Hellio and Yebra, considerations should be made on the mechanical strength that the filler will have to avoid having detrimental effects on the coating later on (2009 p.315). Several companies are on the forefront in advertising their products, but through market research, it has been established that there are some which leaves a wanting result after their use. Some filler have been designed for quick drying and much simple repair properties on top side surfaces. Others need keen care having been built for long lasting reasons. Fillers remain one of the most demanding applications in marine world. Having the right filler also remains a major concern for most end users. End users are always torn apart between choosing the right kind of filler to use. Some end users go as far as applying inappropriate fillers just because the filler is well known and is popular in terms of advertisement. At the end of this paper, there are several facts that a user should be well aware of which include: The whole article has six segments which include the introduction, problem statement, Aims and objectives, project plan, resources, literature survey and

Electronic Voting Systems Essay Example for Free

Electronic Voting Systems Essay In the existing off–fine voting method to select a candidate in the election such as presidential election , the assembly election, or local election, electorates go to the designated polling places and have to be identified to cast their votes, and finally voters cast their ballot. Of course, voters should be in advance registered on a poll book. To do so, a significant amount of time and cost are consumed by voting and counting of votes. In the mean time, the most important security issue for on-line electronic voting using touch screen or internet is to guarantee the anonymity of voter and the confidentiality of vote content. An e-voting method using a touch screen which allows a voter to select a candidate or an option displayed on a screen has advantages in that a voter can cast his vote regardless of his assigned polling place, but in this case, a voter is still required to go to a polling booth to vote. As other e-voting method, a voter does not have to go to a polling place if he uses internet and vote is permitted to internet  user. But, internet-accessible terminals are always required to vote and a voter can cast a vote in the just limited place which he can access internet. Especially, private data like personal ID might be leaked in the course of accessing to the internet. This means that anonymity of electronically voting International Symposium on Electronic Commerce and Security over the internet is not satisfied. Also, confidentiality of voting might not be ensured if a candidate selection or a voting content is not encrypted. As to the e-voting status of the world, the United Kingdom has adopted the system using a touch screen for the local election and the remote voting using an internet in 2002. In April 2004. Now in a present system each and every section is given a electronic machine which stores the votes of the people how have voted for the particular candidate. C ontrol of present system is given to the in charge officer. He only check for the eligibility of the candidates and allow for the voting. Finally we collect all the voting machine at a place and go for counting. DIS ADVANTAGES OF THE PRESENT SYSTEM: After voting if any technical problems or damage occurs with the machines it may leads to the re election. The machine is not able to recognize the eligibility of a candidate, so the corrupted officers may misguide the people. The corrupted officers may increase the count of the voting. During transportation of the machines the in charge person can change the status of machines and even may destroy. This system is not a cost effective one. Since we need security, in charge officers, secured place for counting and election place. The person from any other region cannot vote in for a candidate of other region. The voting take place where the machine is located. PROPOSED SYSTEM: In our system we trying to keep counting of votes in to a remote secured system. In this system we are using a electronic circuit which enable the voter to vote and transfer this vote to the remote system by converting it to radio wave through the mobile towers. Our machine can check the eligibility of the candidate by itself, so there is no question of  corruption. Machine itself is automated to check the eligibility of the candidates. Here we need not to go for the re election even if the machine is damaged. A person even can vote from a mobile system and also from Internet. We can vote from any where even though being a voter of another region. 1. Radio waves representing scanned retina pattern and vote to Mobile tower. 2. Radio waves representing scanned retina pattern and vote to remote server. 3. Acknowledgement (+ve or –ve) from the server to mobile tower. 4. Acknowledgement (+ve or –ve) from mobile tower to Interface device. 5. Ready signal if retina is scanned properly to voting machine. And if –ve signal then alert alarm will be activated. 6. Accepted vote is made to flow to the interface device. DETAIL DIAGRAM OF THE VOTING MACHINE: The voting machine is actually a device which generates the different voltages for different votes these voltages are fed to the (ADC) which is then converted to digital bits then can be converted to radio waves. The detail diagram is overleaf. Block diagram of the Client Side Circuit Final Out put Antenna Eye Retina scanning: The eye retina machine be a simple web cam or device which can capture the images effectively .the captured image will be represented in the form of a matrix where each pixel represents 24-bit (RGB, 8+8+8 format) let us see and understand Here for e.g.: Here the matrix pattern of this type of picture may be as R G B R G B R G B [12 a1 15] [11 21 54] [25 f4 5c] [2d 1c 5A] [99 85 57] [2c fa b3] [1b b1 a2] [11 b1 ac] [50 b4 5F] [CA 1f 3c] [11 2c d4] [03 ca e5] Interface device This is an electronic kit which converts the input digital signals such as (retina pattern votes+ secure bits) to radio waves. Working of whole system Whenever voters enter to voting booth then he will be instructed to directly look at retina scanning machine at this time the machine scans the retina. once retina scanning properly confirmed then it sent signal to the voting machine as to accept the vote it will be powered on .then voter is made to vote. Now the whole data including the retina pattern is sent to interfacing device which convert into radio waves of mobile frequency range and these radio waves are sent to mobile tower and then to the remote server, where the authentication and voters identification is stored into a secured database. The received data is first converted into digital format from the radio waves through the interface device kept at the server side, and then retina pattern and vote separated. Next the retina pattern is matched against the existing database .If match is found then flag is check which indicates its voting status i.e. if the voter is not voted yet then +ve ack is send to the mobile tower and then to the corresponding voting machine. This ack is recognized by the receiver kept at the voter side and machine is  made to scan next retina pattern and vote, otherwise if –ve ack then alert alarm is made to ring. HURDLES IN THE PATH OF IMPLEMENTATION: There are several more issues that we have to consider along the Implementation such as Security Efficiency Geographical Problems Security The radio waves of a mobile frequency consist of Retina pattern and vote can be generated by means of external source. That’s why we need to provide some sot of security to avoid this problem. One of the idea to solve this problem is CDMA (which will be explained later ) and another technique is inserting security bits at regular interval of time during the transmission of radio waves (Ex.2 msec) .At the server side after the given interval (2 msec ) security bits are checked (ex 1001) . In case of positive confirmation we can accept as valid vote, other wise simply rejected. Another problem is that one may trap the radio waves in between and can determine the person and the vote; this may disclose the result of the election before the completion of the voting process. To avoid this problem we can go for applying the efficient and complex encryption algorithm so that the transparency of data can be hidden and the server side the encrypted data can be again decrypted and original data can retrieved this make the trapping of wave meaningless .The encryption algorithm can be termed as Key Complex Algorithm, which is as follows, First it finds the length of the string. Generate the random numbers equal to the length of the string. Add the corresponding Characters from the given string and random values. E.g. KSHITIJ Let this be the given words. Efficiency Whenever the data which is sent from the voter (client) side, it is in the large amount, this delays a bit a voting system and the data that is received at server side is in the multiple access mode i.e. more than one client is sending the data. To over come this problem the following 1. Applying compression Algorithms at the Client and server side so those to decrease the data transfer. Compression technique such as JPEG compression or any other Compression. 2. Instead of using single server PC we will go for distributed Operating system environment with multiple servers. This makes the job sharing and processing faster which leads to fast responds in case of Multiple Access Environment 3. To solve the concurrency problem in case of Multiple access environment we will use CDMA technique which is as follow Here the key values are orthogonal to each other i.e. k1*k2=0 and k1*k1=1 i.e. if any tries to decode the information with any other key the data will be vanished as the data will be in the form d1*k1.If you try to decode with  K2 then effect will be as d1*k1*k2=0. This will vanish the data. And if correct decoding key i.e k1 is used then decoding will be d1*k1*k1=d1. This decodes the data correctly. As per the controlling concurrency for multiple access the data from all the nodes is accepted as k1*d1+k2*d2 +k3*d3+k4*d4.In this case if you want the data corresponding to the second node then simply multiply the whole equation with the k2. This will give d2 as (k1*d1+K2*d2 +k3*d3+k4*d4)*K2=d2. So by this we can show that any numbers of nodes are allowed to send the data, the server will accept all the data and which ever has to be extracted will be just multiplied with corresponding key. This gets the corresponding data. Hence the concept of Multiple access. Geographical Problems This is the problem regarding the area where technical facilities like mobile tower or Internet service is not present. In this case will convert the vote and retina pattern into the electrical information and pass it through the electrical conductors until we can reach the area where the technical facilities like internet or mobile tower is available, and if only internet facility is available is then we can convert this electrical information to digital means and with these data using computers connected to internet we can pass the vote and retina pattern. Here the eye scanner will be web cam. FUTURE ENHANCEMENTS: This project can be enhanced to work over the mobiles that is voting is made possible through the mobile through SMS. This machine can be made vote through the INTERNET. CONCLUSION: Thus this machine can be used for any level voting purpose. The machine provides high level of security, authentication, reliability, and corruption -free mechanism. By this we can get result with in minute after a completion of voting. Minimum manpower Utilization, hence mechanism is error free. REFERENCES Boylestead â€Å"Electronic Devices and Circuit Theory† 10/e Pearson Education, June 2012 Herbert Taub and Donald Schilling â€Å"Digital Integrated Electronics† McGraw-Hill Internatinoal Editions, 01-Jan-1977 B. Var Acker. Remote e-voting and coercion: a risk-assessment model and solutions. In the International Workshop on Electronic Voting in Europe, 2004. T. Kohno, A. Stubblefield, A.D. Rubin, and D.S. Wallach. Analysis of an electronic voting system, 2004. IEEE Std.802.15.IEEE Standard for Information Technology – Telecommunications and Information Exchange between Systems

Animation in the 1920s :: essays research papers

Animation in the 1920’s   Ã‚  Ã‚  Ã‚  Ã‚  As the science of technology rose into entertainment, not even Hollywood could compete with the new stars of animation. The first broadcast ever was in 1928 and the technology used for the broadcasts consisted of a turntable, which was solely used to be the base for the Felix the Cat figurine and propped him up for the shoot; studio lights, which helped transmit the picture and they also needed to be constant; an actor was needed and had to be impervious to heat, cheap, and also constant. In turn, the use of a Felix figurine was perfect for the job not only because of these reasons, but also because the picture was black and white, and Felix was a black and white cat. A scanning disk was also needed since it was the part of the equipment that actually made the broadcast, so was an electric kinescope receiver and a rotoscope. A rotoscope was needed to trace images of the characters on paper frame by frame and was invented by Max Fleischer in 1915. (Felixthecat.com) In the history of animation there were many directors and famous characters. The most famous of them were those of the 1920’s. This includes Otto Messmer and his character Felix the Cat, Walt Disney and Mickey Mouse, and finally Grim Natwick and his character Betty Boop.   Ã‚  Ã‚  Ã‚  Ã‚  Felix the Cat was created by Otto Messmer, but didn’t start as a cartoon like i mentioned earlier on. Felix was first a 13† paper mache figure. His first appearance was as the first broadcast ever on television. When displayed on the screen Felix the 13† figure became Felix the 2† figure. His first broadcast lasted for two hours but he went on to become the official figure used in a decade of television experiments. When Felix made the transition into a cartoon he was drawn by the famous cartoonist, Pat Sullivan. In later years to come Joe Oriolo became his drafter and after Joe came his son Don Oriolo. Felix’s cartoon was printed and enjoyed by all people in 250 different newspaper companies across the world. When Felix the cat got big in the newspapers he later went on to be produced in his own shows, and his first show ever was made in the 1919. The first show was called â€Å"Feline Follies† and lasted the time period of four minutes and ten seconds.

Unilever in Brazil

The Importance for cleanliness and to make clothes smell good has lead to growing penetration of the detergent powder portrays a cultural influence on the consumers buying behavior. The various reasons that the consumers mentioned for using detergent powder is described in Exhibit . Attribute Importance, Brand Positioning, And Consumer Expectations In the North East Exhibit 1 Source: – Milliner Research Cleanliness which has a 24% Importance helps to determine the motivation of the consumers; they believe that cleanliness Is part of their social status; It also caters to heir need for being part of the society.Only 28% household own a washing machine and the rest 72% household†s washing attitude (behavior) is to scrub the clothes with laundry soap and then add bleach to remove tough stains and only add a little detergent powder at the end to make the clothes smell good. So their perception about detergent powder Is that It Is only for good smell. In the EN, people consid er washing clothes as more of a leisure activity because the activity is generally taken up outdoors (physical environment), in the nearby ponds where people can socialize amongst each other.This is an Important aspect of the culture of EN, which differentiates it from the people of SE. As the social needs (Moscow†s hierarchy of needs theory) of the people are reflected in cloth-washing activity. The influences of mother in the decision making process is substantial in the case of detergents(FMC). Moreover the frequency of washing clothes is higher as they believe that cleanliness of clothes reflect on the responsibility taking behavior of the mother. Low income consumers were attached to boxes and regarded anything else as good for only second-rate products.Mom is positioned specifically to be used in gashing machine which shows that it is targeted for the people belonging to a higher social class. Southeast Region: The lifestyle of people of this region is better than EN whi ch is evident from the 67% of households owning a washing machine. The washing attitude Is more using a machine than hand wash. Hence the consumption of detergent powder Is more as against EN. Their learning from the washing experience is that hard stains are not cleaned in a washing machine in spite of using the most expensive Ana Test product. So teen need to use laundry soaps Tort cleaning ten tough stains on collars.This behavior has led to an 88. % penetration of laundry soaps. Players and brands in Brazil and their strategy: Milliner is the leading player in the detergents industry with a market share of 81%, with the detergent division in the cash-cow phase (as outlined in the BCC growth-market share matrix), helping the company generate funds to fuel the growth of its upcoming segments of home-care and personal-care products, which were still at a nascent stage. The market structure could be considered as a duopoly, with Milliner and P&G as the major players in the organized market.The market has been broadly categorized into the detergent odder and the laundry soap segments. The former is predominantly used in the SE part, while people in the EN used it in little quantity to make the fabric smell good. Hence, the growth of this segment was comparatively higher (stood at 17% against 6% for laundry soaps). The entry barriers were quite high for the detergent powder segment because of high investment in terms of the capital outlay, as sophisticated processes and machines were used in the manufacturing process.At 75%, Milliner†s share of the EN detergent market is below its national average as against P&Gs market share which is slightly above its sectional average. The local brands make up for only 8% of the share. A detailed breakup of the market share of each of the brands is shown in exhibit 2. Market Share and Wholesale Price of Major Brands in the Laundry Soap and Detergent powder categories in Northeast in 1996 senses Detergent Powder 70. 00% 60. 00% 50. 00% 40. 00% 30. 00% 20. 00% 10. 00% 0. 0% Laundry Shop Exhibit 2 Source: – Nielsen On the other hand, the laundry soap segment had low entry barriers because of the ease of the manufacturing process for soaps, as it could be produced relatively easily using animal fats and oils. The water in EN is soft as compared to SE region. Thus the amount of foam created is more leading to a higher usage and also appealing the consumers. Milliner faced competition in this segment from other established local players, like AS whose brand BEMA-tee-vi had an market share. SOOT ANALYSIS Strengths: 1.Milliner is leading the detergent powder category with 81% market share achieved with mainly three brands; Mom one of Brazil†s favorite brands across all categories; Minerva the only brand to be sold as both detergent powder and laundry soap; and Campfire, Milliner†s cheapest brand. . Brand Recognition: a. Milliner brands have a good market position as it was a pioneer of the consumer goods industry in Brazil. As against the other brands in the market, Milliner products have the higher % of brand knowledge, market penetration and top-of-mind awareness.Weakness: 1 . Distribution: Milliner is lacking the expertise in distribution of its products among the small outlets. In approximately 75,000 small outlets it is hard to find any of the Milliner products. Local distribution is important as the low-income consumers rarely shop in large supermarkets like Wall-mart. . Price: EN is a price sensitive region. For such consumers price = quality. So Milliner†s premium brand, Mom is perceived as a high quality at a premium position, while the other Milliner brands are considered to be of inferior quality. . Mom is regarded as the best product while the others are hardly able to satisfy the customers† expectations. 4. No prior knowledge or experience of dealing with low-income consumers. Opportunities: 1 . The EN market has good scope for growth. The re is a big possibility of better business with respect to the low-income consumers. 2. P&G has not entered into the laundry soap market. So Milliner only has a few local competitors. And since the usage of laundry soap is the maximum in EN, Milliner can capture the market for laundry soap. 3.The purchasing power of the low-income consumer has grown by 27% during 1995-96 which will probably lead to an increase in the usage of detergent. 4. The EN is 48 million predominantly low-income consumers whose consumption is 42,000 tons of detergent and 81 ,250 tons of laundry soap which is a big number. 5. Brazilian government is providing tax incentives to encourage investments in EN. 6. EN women wash frequently (5 times per week). Cleanliness is part of their culture. Also the symbolic value they attach to cleanliness is of high regard. . 28% of EN has washing machines. 8. Popularity of laundry soaps is higher in EN region due to the softness of the water in this region. Threat 1 . Brazil (EN) has illiteracy rate of 40% which can lead to unemployment. Such factors can have an adverse effect on the purchasing power. 2. P&G is a strong competitor in detergent powder market with Ace ranking third in the market share. 3. The R&D of P&G as a whole is far advanced than Milliner. Strategy for Milliner in Brazil Marketing communications strategy options (Chris Fill, 2005, Peg. 32) Strategy Pull Push Profile Target audience Consumers End-user bib customers Channel intermediaries All relevant stakeholders Message focus Product/ service Product/service The organization Communication goal Purchase Purchase Developing relationships and distribution network Building reputation The push strategy is aimed at pushing the product through the channel intermediaries and then finally to the end users. Whereas a pull strategy is aimed at pulling the consumers to retailers.A successful marketing involves a mixture of push through the trade and pull from consumers and thus the two areas are not mutually exclusive. , Peg unlived can Implement ten Tooling strategies: 1 . Push Strategy (Promotional Strategy) (Chris Fill, 2005) Manufacturer Wholesaler or Distributor Direction of Communication Retailer or value-added reseller Consumer or buyer The consumers in Brazil have a strong brand knowledge and top of mind awareness for the Milliner products. Mom is regarded as one of the premium products and does not have a close competitor.But this product is beyond the budget of the low- income consumers and hence the people of this particular sector cannot afford this brand. But by taking the advantage of the brand success, there are two options that Milliner can adopt: 1 . Launch a completely new product under the brand name of Mom with different detergent formulae. 2. Use one of the brands that satisfy the requirements of the low-consumer of a detergent from its existing portfolio. There is a disadvantage with the 1st option; the cost involved in the R&D in formulating a deterg ent from the scratch would be an additional expense in the budget.In option 2 t is not certain if the launch of an existing brand from the portfolio will be interpreted the way it is expected. The risk involved in the 2nd option is higher than the price factor in option 1. Thus option 1 although involves more time is a much wiser decision. Hence under the brand extension, launch a new product under the Mom brand (family) umbrella. Therefore the marketing mix (4 AS) for this strategy would be: Product: Package the product in different quantities of games, games and 1 keg so that it is affordable for people having either a weekly or a monthly budget.Like every other product of Milliner let this new product also be distributed in boxes as the low-income consumers consider anything other than a box to be inferior. At the same time design the packaging in such a way that it protects the contents from humidity and also very attractive to pull the attention of the buyers. Include pictures of popular parties like Carnival so that people can relate it to their rich cultural background. Price: Keep the price of this new product definitely less than Mom but almost of the same range as Campfire since for the low-income consumers price= (is equal to) quality.Hence lesser the price, the more it is vulnerable to be perceived as a low standard product. The wholesale price of Campfire is 1. 7/keg so the pricing for the new product could be between 1. 5 and 1. 7 per keg. Promotion: Promotions in this case rules out some of the forms like personal selling as the targeted market is very large, also television marketing as most of the people are low-income families, even magazine ads as most of them are illiterate.So the forms that will make an impact on the consumers are: direct marketing, buzz, word of mouth, banners with simple messages relating to the cultural and religious history EN has. Concentrate on visibility of the products in small stores so that when customers enter t he store they should realize that there is a new product which is catering to their needs, this way create an Montreal Impact on ten minas AT ten consumers Tort Tanat product. Place: Milliner lacks the distribution skill in EN.More than 75,000 small outlets don†t have any of the Milliner products. So the first step towards placing the new product is to make sure Milliner does a strategic distribution among the small outlets as the consumers in EN usually shop at a nearby store instead of going to large stores. Also considering the fact that 21% of consumers in SE are in the social class E, the new product should be carefully placed among the small outlets even in the SE region. 2.Pull Strategy(Selling Strategy) (Chris Fill, 2005) Communication Flow Originator or manufacturer Wholesaler Flow of goods and services Retailer Customer The consumption of laundry soap in Brazil is (6. 8+20. 4) keg and the detergent consumption is (12. 9+11. 4) keg. These figures reveal a very importa nt fact that many of the consumers are still tied to laundry soap and so by using the â€Å"pull† strategy, Milliner should attract these laundry soap consumers towards detergent powder. The pull strategy is successful when people have brand awareness and go to the shop to buy a particular product.So considering the washing habit (detergent powder in a very small quantity only for good smell), one of the ways of pulling the customers towards the detergent usage is by giving a small sachet of the new product for free with every purchase of a laundry soap(Minerva). By doing this the consumers would be forced to use the product and if the performance of the new product is convincing to them then the chances of people switching to detergent is tie high, which in turn will increase the brand recognition of the new product and as a result it would be a success of the pull strategy.Also once the consumers start buying the new product reward them by putting some coupons inside the pa ckaging so that the consumers are motivated to buy it the next time. Moreover, certain freebies like a container to store the detergent, a spoon to measure the quantity of detergent to be used in a given amount of water, can be deployed during the initial phases of launch of the product.One more way to increase the brand awareness of the new product is to vive a demonstration of the new product in and around the small outlets or at places most visited by the targeted consumers. Refill packs should be produced, and the product should be made available across all locations, because of the very nature of the product which is that it is a low-involvement one, and people would not travel long distances to buy the product.Since the product is targeted to a low-income and price sensitive segment, the company should make sure that it optimizes the distribution network and save on the logistics cost so as to transfer the benefits to he end consumer. While the product is gaining more brand lo yalty, the producer/ manufacturer should make sure that the new product is available on all the shelves (small stores, large malls) Tanat consumers can possibly reach out to. 0 encourage this give suitable incentives/rewards to the dealers. Thus convince the retailers to stock up in response to the demand created for the new product. The success of the new product can be achieved by striking a perfect balance between the push and pull strategies. So push or launch the product into the market and create awareness or the same and through the pull strategy create a strong affinity for the new product thus converting the laundry soap users to detergent powder.

Describe How to Minimize the Risk of Infection to Self and Others Essay

Working Together sets out how organisations and individuals should work together to safeguard and promote the welfare of children and young people in accordance with the Children Act 1989 and the Children Act 2004. Part 1 of the document is issued as statutory guidance. Practitioners and agencies will have different responsibilities under different areas of the guidance and should consult the preface for a fuller explanation of their statutory duties. CHANGE TO STATUTORY GUIDANCE: On 10 June, Tim Loughton MP, Parliamentary Under Secretary of State for Children and Families announced a change to the statutory guidance set out in Chapter 8 of this document relating to Serious Case Reviews (SCRs). Local Safeguarding Boards should publish overview reports of all new SCRs initiated on or after 10 June 2010, together with the executive summary; neither document should contain identifying details. A letter to local authorities and their Board partners on Local Safeguarding Children Boards has been issued and provides guidance under section 16(2) of the Children Act 2004. This letter should be read in conjunction with Chapter 8. Working Together is addressed to practitioners and front line managers who have particular responsibilities for safeguarding and promoting the welfare of children and to senior and operational managers. Part 2 of the document is issued as non-statutory practice guidance. Includes: * Introduction: working together to safeguard and promote the welfare of children and families * Roles and responsibilities * Local Safeguarding Children Boards * Training, development and supervision for inter-agency working * Managing individual cases where there are concerns about a child’s safety and welfare * Supplementary guidance on safeguarding and promoting the welfare of children * Child death review processes * Serious case reviews * Lessons from research

Zombie Like Hunger Professor Ramos Blog

Zombie Like Hunger Crawling out  of hidden crevices, craving, starving, begging for something to be in their stomachs, arms stretched out, reaching for you, clawing  at  you for something to eat you’ve seen this every day when you  see the skinny homeless man on the corner asking for help.   What can we do as a nation, as an individual to solve National Hunger or even World Hunger?   Being an American myself who grew up in a middle-class home and never wanted when it comes to food, I find it hard to imagine people starving just hoping for food.  Ã‚  Its  even harder to believe that it happens right in our own backyard, yes, we have people starving on the streets here too.   It’s a place in Los Angeles called Skid Row.  Ã‚   â€Å"Skid rows are thus notorious as spaces of rough sleeping, with temporary pavement encampments or ‘cardboard cities’ offering refuge for those who congregate in these areas† (Hubbard).   Skid Row in LA is a community of homeless people, many of which are malnourished and not getting proper care.   Even in my home town, every day driving home, I see a man, whose skin has seen too much sun, scars that his long stringy beard can’t cover, and bones that skin hangs loosely on, seeing almost every detail of every bone that his loose clothes fail to cover.   To the best of my knowledge this man served our country at one point in his life, and I can only assume this man suffered some trauma where living a â€Å"normal† life is now impossible.   I bought him a meal from McDonalds one day and this made me wonder something powerful, I may have fed him today, but how can we as a community, we as a nation, we as a race fix this so this man doesnâ₠¬â„¢t go hungry some nights, when a stranger decides not to offer a little help?   What if we double the food we currently have?   Now, you are  skeptical, I don’t blame you, and I can assume your train of thought right now is thinking how in the world are we going to double the food we have available when we already have so many starving people?   We may have a way to do this, it’s a project called the Veg Series.   Veggie is the module on the International Space Station where they are going crops in  space.   They have  Ã¢â‚¬Å"The  Pick-and-Eat Salad-Crop Productivity, Nutritional Value, and Acceptability to Supplement the ISS Food System (Veg-04) investigation is the next step in efforts to address the need for a continuous fresh-food production system in space† (Massa).  Ã‚  Veg-04 is the latest of the series on the Veggie Module,  where they have started growing many different crops.   If we  can implement these modules on much grander scales on Earth in places that crops are hard to plant due to overheated areas or underheated areas, and/or soil conditions we could start a steady supply of food for all nations. What  separates  Veggie facilities from a large green house?   Well, Veggie crops are grown with Red and Blue LED Lights, they also add Green LED Lights purely for color to appease our visual appetites instead of these plants  getting direct sunlight.   These plants are grown with a prepackaged pillow that contains all the necessary  nutrients instead of soil.   Also, because they are in a controlled environment they are  actually cleaner  and contain less bacteria and other harmful substances that we have grown used to with our  soil-based  crops.   â€Å"Through numerous tests the Veg-03 science team has refined the pillow concept and selected growth media and fertilizers, plant species, materials, and protocols for using the pillow concept in Veggie to grow healthy plants that can provide crew with food and recreation† (Massa). NASA is currently working with Dubai testing a version of Veggie.   â€Å"I’m working with countries like Dubai, who have the problem of importing almost 95% of all their fruits and vegetables because of the horrendous heat and the environment for growing things there† (Zamprelli).   They are doing this to help Dubai grow their own plant-based food, and in doing so furthering their development of Veggie.   The general blueprint for Earth Veggie is  a  giant warehouse like module that contains  massive crop  selections.   They  will  use the sun to power the facilities and  to  grow these crops to feed the population. You may be thinking now that  there is one major flaw in my logic, money.   Where is all this money supposed to come from?   You are correct, money is an issue here, these giant warehouse modules are not going to be cheap to make, however once they are built they  facilities  become almost self-reliant.   Assuming the government cares enough about its people to want to keep  them  all fed and happy most likely they will invest in the Veggie facilities to save lives. Other critics of my logic is instead of doubling our resources, why don’t we just kill half the population randomly.   Well, that would help to solve world hunger, but not only is genocide  generally frowned  upon, but with this new possibility for food, it would be the humane way to go, saving lives and filling bellies.   Also, with the universe always expanding we can always continue to colonize other plants to avoid over population when we develop the means to do this. We could keep sending money to charities for starving children in foreign countries, there is nothing wrong with feeding a child one time.   However, if we could permanently fill that child’s belly we as a race need to do whatever we can.   So, what can we as a nation, as an individual do to help this succeed?   When it comes  time  to vote,  we  can keep this in mind, and vote for those in office who want to promote NASA funding, and spread awareness of this as a solid solution to World Hunger.   Once the Veggie facilities start being implemented in all countries all humans will be fed and we can start focusing on  exciting  things, like space travel. Work Cited Hubbard, Phil. skid row.  The Dictionary of Human Geography, Derek Gregory, Blackwell Publishers, 5th edition, 2009.  Credo Reference, https://search.credoreference.com/content/entry/bkhumgeo/skid_row/0?institutionId=5312. Accessed 06 Aug. 2018. The article â€Å"skid row† is a scholarly source that helps define the North American term for Skid Row.   I’m using it to help me define skid row and to help people see that we have hunger in America too.   Its reliable because Phil Hubbard is a professor of Urban Social Geography. Massa,  Gioia  D, Et Al., VEG-01: Veggie hardware validation testing on the International Space Station. Open Agriculture. 2017 January 1; 2(1): 33-41. DOI: 10.1515/opag-2017-0003. Accessed 24 Jul. 2018 I’m using this article to show that you can create crops anywhere  if  you have energy. Massa explains how the Veg-01 works and what it is being used for.   It’s a credible and scholarly source  because  Massa has a PH. D in food production  and  also  is a NASA  Scientist. Beasley, David, Et  Al.,  Ã¢â‚¬Å"World Hunger Again  On  The Rise, Driven By Conflict And Climate Change, New UN Report Says†Ã‚  https://www.wfp.org/news/news-release/world-hunger-again-rise-driven-conflict-and-climate-change-new-un-report-says  Accessed Aug-5-2018 This article shows the statistics of World Hunger.   Specifically, this article shows which countries are having the biggest problems with hunger.   I’m using it to show a number figure of all the people in the world who are starving.   It’s a reliable source because its collaboration of people trying to stop  world  hunger, and it cites the United Nations news release. Takruri, Dena, â€Å"Inside Skid Row: Americas Homelessness Capital | Direct From With Dena  Takruri  Ã‚  AJ+†,  https://www.youtube.com/watch?v=vTJWdtX90C0  Accessed Aug-5-2018 Its  an interview with one of the residents of Skid Row, this  youtube  video shows the conditions of Skid Row, LA.   I’m using this video to show the conditions of skid row and hunger in America.   It’s a reliable source  due to the fact that  it comes directly from skid row. Space Station Live: Everything Is Coming Up Veggie  Ã‚  Youtube  uploaded by NASA John,13 Apr 2016,  https://www.youtube.com/watch?v=9JDAZBoLJUc  Accessed Jul-24-2018 This interview with Massa tells directly what they are doing with the VEG-01.   I’m using this to help share how it keeps plants alive without the use of natural sunlight and soil.   Its  scholarly because Massa herself describes the VEG-01. Ridley-Thomas, Mark â€Å"Housing the Homeless on Skid Row†Ã‚  http://ridley-thomas.lacounty.gov/index.php/housing-the-homeless-on-skid-row/  Accessed Aug-8-2018 Massa,  Gioia, Et Al., â€Å"Pick-and-eat Salad-crop Productivity, Nutritional Value, and Acceptability to Supplement the ISS Food System†Ã‚  Ã‚  https://www.nasa.gov/mission_pages/station/research/experiments/explorer/Investigation.html?#id=7442  Accessed Aug-6-2018 I’m using this article to show where we are with â€Å"Veggie†.   Its scholarly because its provided by  Gioia  Massa a NASA scientist who has a PH. D in Food  Production.   The article â€Å"Pick-and-eat Salad-crop Productivity, Nutritional Value, and Acceptability to Supplement the ISS Food System† explains what Veg-04 is and what its purpose is. â€Å"Homeless Zombie† posted by Ted Hammond on  ARTWanted  https://www.pinterest.com/pin/657877458039267622/ Zamprelli, Paul  Ã¢â‚¬Å"Space  Station Live: Lettuce Look at Veggie† uploaded by NASA Johnson Accessed 08-06-2018 The  youtube  video â€Å"Space Station Live: Lettuce Look at Veggie† is scholarly because its interviewing Paul  Zamprelli  who works for  Obitec  the company that developed Veggie.   He explains some things already known about Veggie, but he also shares about their plans for Veggie involving Earth.   I’m using this to provide proof that its already starting in places that is known for not being able to grow their own crops due to heat conditions. â€Å"Veggie Images†Ã‚   uploaded by NASA,  https://www.nasa.gov/image-feature/flowers-harvested-on-the-ground-and-in-space-for-deep-space-food-crop-research  accessed Aug-8-2018 Radioactive Zombie Uploaded by Fandom, http://nazizombiesplus.wikia.com/wiki/Radioactive_Zombie

Key Battles of World War One

Key Battles of World War One There were many, many battles during World War l across a number of fronts. The following is a list of the key battles with details of dates, which front, and a summary of why they’re notable. All of these battles caused large numbers of casualties, some horrifically high, and many lasted months on end. People didnt just die, although they did that in droves, as many were terribly wounded and had to live with injuries for years. The scar these battles carved into the people of Europe is unforgettable. 1914 Battle of Mons: August 23, Western Front. The British Expeditionary Force (BEF) delay the German advance before being forced back. This helps stop a swift German victory.Battle of Tannenberg: August 23–31, Eastern Front. Hindenburg and Ludendorff make their names stopping the Russian advance; Russia will never do this well again.First Battle of the Marne: September 6–12, Western Front. The German advance is fought to a halt near Paris, and they retreat to better positions. The war will not end quickly, and Europe is doomed to years of death.First Battle of Ypres: October 19–November 22, Western Front. The BEF is worn out as a fighting force; a massive wave of recruits is coming. 1915 Second Battle of the Masurian Lakes: February. German forces begin an attack which turns into a massive Russian retreat.Gallipoli Campaign: February 19–January 9, 1916, Eastern Mediterranean. The allies attempt to find a breakthrough on another front, but organize their attack badly.Second Battle of Ypres: April 22–May 25, Western Front. The Germans attack and fail, but bring gas as a weapon to the Western Front.Battle of Loos: September 25–Oct 14, Western Front. A failed British attack brings Haig to command. 1916 Battle of Verdun: February 21–December 18, Western Front. Falkenhayn attempts to bleed the French dry, but the plan goes wrong.Battle of Jutland: May 31–June 1, Naval. Britain and Germany meet in a sea battle both sides claim to have won, but neither will risk fighting again.The Brusilov Offensive, Eastern Front. Brusilov’s Russians break the Austro-Hungarian army and force Germany to shift troops east, relieving Verdun. Russia’s greatest WW1 success.Battle of the Somme: July 1–November 18, Western Front. A British attack costs them 60,000 causalities in less than an hour. 1917 Battle of Arras: April 9–May 16, Western Front. Vimy Ridge is a clear success, but elsewhere the allies struggle.Second Battle of the Aisne: April 16–May 9, Western Front. The French Nivelle offensives destroy both his career and the morale of the French army.Battle of Messines: June 7–14, Western Front. Mines dug under the ridge destroy the enemy and allow a clear allied victory.The Kerensky Offensive: July 1917, Eastern Front. A roll of the dice for the embattled revolutionary Russian government, the offensive fails and the anti-Bolsheviks benefit.Battle of Third Ypres / Passchendaele: July 21–November 6, Western Front. The battle which typified the later image of the Western Front as a bloody, muddy waste of life for the British.Battle of Caporetto: October 31–November 19, Italian Front. Germany makes a breakthrough on the Italian Front.Battle of Cambrai: November 20–December 6, Western Front. Although the gains are lost, tanks show just h ow much they will change warfare. 1918 Operation Michael: March 21–April 5, Western Front. The Germans begin one final attempt to win the war before the US arrives in great numbers.Third Battle of the Aisne: May 27–June 6, Western Front. Germany continues to try and win the war, but is growing desperate.Second Battle of the Marne: July 15–August 6, Western Front. The last of the German offensives, it ended with the Germans no nearer to winning, an army beginning to fall apart, broken morale, and an enemy making clear strides.Battle of Amiens: August 8–11, Western Front. The Black Day of the German Army: allied forces storm through German defenses and it’s clear who will win the war without a miracle: the allies.

Assignment Essay Example | Topics and Well Written Essays - 750 words - 8

Assignment - Essay Example Unfortunately, neither person usually gets exactly what one wants. This can lead to angry feelings later.† (ICANS, par. 4) The rationales for my choice of the compromising style in negotiating are as follows: (1) both arguments from the two (2) negotiating parties are taken into account, (2) my personality, behavior and preferences are geared towards meeting half way, (3) based on experience, I realized that a compromising style benefits both parties in such a way that both come to a point where they agree to meet certain conditions which satisfy both their objectives, and (4) the objectives of both parties are partially (not exactly) met. The compromising style has the following advantages: (1) both sides agree or reach an agreement which is amenable to both, (2) terms or conditions of the arguments are both taken into account, (3) fair because neither wins or loses. On the other hand, the disadvantages of this style are as follows: (1) neither person gets exactly what each wants, (2) can lead to frustrated or angry feelings later, and (3) in some cases, it may not be possible, or even desirable, to split it down the middle (Lewicki & Hiam 2006:170) The compromising style is frequently used when trading commodities. A seller pegs the price of a commodity at a certain amount or level. Buyers, usually opt to negotiate purchasing that commodity at a lower price. For example, we were looking for a second-hand van to purchase. The seller sells the van at $5000. We try to negotiate to purchase the van at $4500. The compromising style is applied when both seller and buyer meets at a halfway price, e.g. $4750, to consummate the sale. By this type of transaction, we are already happy with the results. The compromising style is not always applicable in all transactions especially when the decision does not involve monetary terms. There was one instance when I wanted to trade my cell phone for a more advanced model. The trader would assess the market